Manulife CoverMe

CoverMe Travel Mobile Iphone - Online Press Kit

Media Contact:
  • Jana Miller
  • Branding and Communications
  • Manulife, Canadian Division
  • 1-519-747-7000 ext.244597

Online Press Kit:

CoverMeTM Travel Mobile Site and CoverMeTM Packing App

Project Overview

Manulife has announced the launch of the CoverMeTM Travel mobile site and the CoverMeTM Packing App*, both of which are designed to increase convenience for travel insurance consumers. The rollout of these mobile touch points reflects the brand's customer focus and the fact that more and more consumers are using their smartphones as part of the purchase process.

Experience revealed that a large percentage of purchases made through the 1-800-COVER MEŽ phone number are for last-minute emergency travel insurance. The CoverMe Travel mobile site tailors to this behaviour, enabling consumers to purchase travel insurance at the last minute and while they are on-the-go. In fact, 67% of Canadians own a smartphone or tablet and 27% of owners report having used their smartphone to make a purchase. (Source: AskingCanadiansTM, 2013).

  Download the Official Press Release.

  Download the full Online Press Kit.

CoverMe Travel Mobile Site

The new CoverMe Travel mobile site enables busy travelers to purchase travel insurance on-the-go. As such, the site provides an additional, valuable service for potential and existing customers and reinforces the message that CoverMe Travel insurance has its customers covered - especially on mobile where consumers are spending more of their time.

Designed to meet consumer needs, the CoverMe team developed a new travel insurance product, the CoverMe Travel Single-Trip Emergency Medical Plan, designed specifically for the mobile initiative. The plan targets single-trip travelers who purchase insurance at the last-minute. The mobile site and the plan expand the convenience of making a phone call to mobile web browsing.

To visit the CoverMe Travel mobile site on your mobile phone, go to

  Download the mobile site screen captures.

CoverMe Packing App

The multi award-winning CoverMe Packing App* is designed to help travelers prepare for a trip, plan their destinations and capture memories. Users can download the App to their iPhone or iPad and customize a packing list of travel items from categories like important documents, clothing, toiletries and most importantly, travel insurance. Users can also add journal entries, check in to visited locations and save notes, photos and tag Facebook friends.

Key features of the CoverMe Packing App include:

  • Create new packing lists
  • Edit customized packing lists
  • Access the existing catalogue of multiple categorized travel items
  • Add your own items
  • Receive travel packing tips
  • An integrated map functionality with search and mobile location services
  • Check-in to places while on your travels
  • Pin places you've visited and add journal entries, including photos and tags of friends
  • Share journal entries to Facebook and post your location on Twitter
  • Bookmark places you wish to travel to
  • Get directions and suggestions of places to visit close to where you are

New for 2013!

In November of 2013, we launched our Travel Trivia Game. Have a few minutes to spare before catching your flight? Test your worldly knowledge by challenging yourself to beat your best score, or compete against one another.

  • Choose to play 1-Player or 2-Player mode
  • Control game sounds and volume
  • Simple swipe action to the left or right to answer
  • Save your game to continue later or during your flight

Click Here to retrieve the free CoverMe Packing App from iTunes, or visit the App Store on your iPhone to download.

  Download the latest mobile app Press Release.

  Download the mobile app screen captures.


The CoverMe team at Consumer Solutions, Manulife worked closely with Delvinia, a digital strategy and customer experience design firm, to design, develop and launch the new CoverMe Travel mobile site and the CoverMe Packing App.